This year, the cross-border e-commerce market is in the wind. With the continuous development and improvement of the "Amazon" platform, the seller faces not only the logistics, warehousing of the epidemic, and there is a large-scale sealing store, let the whole cross-border circle. Worry. 2022 is an exploration of a new cross-border platform, or build a separate station DTC brand out of the sea? It has become a problem that all cross-border people need to consider.

Recently, the Zhejiang E-Commerce Promotion Center, Keqiao District Business Bureau, the "Zhejiang E-commerce Public Service" Double Hundred "Action, hosted by China Textile City Cross-border E-commerce Public Service Center, into Shaoxing and Keqiao Cross-border E-commerce independence station - Jianwei Marketing Promotion Share "successfully held in China Textile City Cross-border Industrial Park.

The event invited to Hangzhou Tiktok official service providers and independent station building service providers, and the "face-to-face" zero-distance exchange companies "face-to-face" zero-distance exchangers, and create a sea opportunity, and Fortunate points.

Cross-border e-commerce enters 3.0 era

E-commerce iterative updates, in fact, in fact, it is closely related to the development of social media. From the beginning of the text, to the later graphic, then to the short video, live broadcast, young social preferences basically determine the development of e-commerce.

With the popularity of short video and live broadcast, e-commerce has entered the "impulse consumption" 3.0 mode from the initial "search consumption" 1.0 mode. Domestic 3.0 E-commerce Short Video Content Outputs Fans, and then through live gains, the entire process is quite complete and mature.

Hangzhou Tiktok official service provider said that although Tiktok has a valuable hand, for cross-border merchants, such a strange and completely subverting the platform of the original operation mode, it is easy to seek. On the scene, he summed up a series of dry goods, including "How to quickly let the account completed the labeling", "Content Source", "Copywriting Editing", "0 Playing Problem Collection", "Tiktok Tools Recommended "Wait.

At the same time, the staff also suggested that the businesses can be analyzed from the domestic shake before they in the overseas market, and they can move the entire game to the foreign market. Because in his view, the experience of using China's Internet is a desperate strike in the overseas market.

Welcome to the brand out of the sea

The cultivation of the independent station is an important path for cross-border e-commerce transformation and implementation of high quality development, and the DTC brand is in the most effective and long-term strain mode.

DTC is an abbreviation of English Direct To Customer (directly facing consumers), is a third party, through the independent Internet online sales channel, also known as "independent station" or "self-built station", directly selling goods for consumers Or service model. SHOPLINE is an enterprise-level technical service company specializing in the selection of independent stations and cross-border e-commerce brands. In the event sharing, Yang Qirui, East China Regional Director Yang Qi, from the Operation Difference of Overseas DTC Separation Station, "Brand Boutique Independence Station Case Analysis "," Shopline Employment Brand Out Sea Solution "three dimensions to develop sharing, clearly clearly explaining the current huge advantage of independent sites and the development strategy of future domestic products.

The industry believes that as China's Logistics Group has recently established, with the "Regional Comprehensive Economic Partnership Agreement" (RCEP) to take effect, the cross-border market in 2022 will be more prosperous and lively. Tiktok's new content marketing model and DTC brand will be the Nuggets in the future market.

The relevant staff of the District Bureau of Commerce said, will continue to actively respond to the provincial e-commerce public service "double hundred" action, focusing the bridge cross-border e-commerce sellers, difficult problems, vigorously promotes "cross-border e-commerce independent station - Building station Marketing "public service activities, promoting high quality development of Keqiao textile industry.