Following the establishment of the Municipal Textile and Apparel Industry Association and the 2021 National Textile and Apparel Testing Technology Innovation Development Forum held in Shantou, on December 17, the textile industry in our city ushered in another major event: Shantou's many leading textile and underwear enterprises and the Guangdong-Hong Kong-Macao Greater Bay The district’s Guangdong Metropolitan Liren Industrial Co., Ltd. signed a "intelligent power" strategic cooperation agreement to jointly build an industrial alliance, optimize and upgrade the omni-channels from raw materials, design, processing, sales, etc., to create higher-quality products and achieve win-win development. .

In the production of underwear, the bra has the most production processes, the most complicated materials, and the most difficult design. A bra is made up of sponge, shoulder straps, lace, back buckles, etc., and requires at least 20 to 30 processes to adjust the shape. Underwear reaches 60 to 80 processes or even more. Based in Dongguan, Guangdong City Beauty Industry Co., Ltd. has integrated the entire supply chain of yarn, weaving, finished product processing, and logistics in response to the rapid changes in consumer demand in the current market and the relatively high demand for physical goods arrival. And landed in Shantou to realize a two-hour underwear supply chain ecosystem.

　　 This time, the "strategic alliance" initiated by Metro Beauty in conjunction with core companies in the supply chain is mainly composed of leading companies in various categories in the upstream and downstream industrial chains. The first batch of suppliers to cooperate in the strategic alliance, equipped with advanced production equipment and sufficient production capacity, have many patented technologies in product design and new material development, and have the ability to control the entire process from product design to manufacturing and quality control .

According to reports, after the establishment of the strategic alliance, City Beauty will help Shantou enterprises in product development, supply chain management, strategic investment, industry innovation, etc., to help Shantou enterprises to make up for their shortcomings in production and operation, enhance their advantages, and enhance product development capabilities and market competitiveness. , And work together to do a good job of "Intelligent Manufacturing" articles. Among them, in the early stage of product development, members of the strategic alliance will share information, in-depth integration and joint development in product planning, new material research and development, fashion trends and product design; in terms of industry innovation, members of the strategic alliance will work with large-scale apparel industry groups in the textile industry. Cooperation in the fields of yarn, apparel fabrics and production equipment to reduce the procurement cost of materials and production equipment, thereby enhancing product quality and reputation. "It is hoped that through lean production, the strategic alliance can increase efficiency by 15% to 20%, reduce costs, increase efficiency, and reduce inventory." said Zhang Shengfeng, vice chairman and vice president of Metro Beauty.

Tang Yiwen, chairman of Shantou Fengde Industrial Co., Ltd., told reporters: “We will take advantage of this strategic cooperation opportunity to form complementary advantages with urban beauty. Through intelligent equipment, scientific management, cost reduction and efficiency increase, we will achieve integrated development and build A demonstration cluster for the high-quality development of the underwear textile industry, contributes to Shantou's "industrial city and industrial city"."